WordPress Design & Development

Hi, my name is Finley.

I’m a freelance front-end developer primarily working on WordPress sites for small businesses.

I’m also a student at California Polytechnic State University, San Luis Obispo.


Freelance WordPress Developer

JANuary 2017 – Present

As a freelancer, I help clients with:

  • custom WordPress themes
  • hosting, DevOps
  • custom WordPress plugins
  • converting PSD’s to WordPress themes
  • WooCommerce integration
  • SEO and speed optimizations

Front End Web Developer // AllPeople

June 2019 – December 2019

I helped work on the MVP for AllPeople, an eCommerce startup that supports nonprofits while providing 7000+ quality health & home products. Created a personalized experience for visitors when arriving at the site through the respective nonprofit’s referral link.

  • Shopify, WooCommerce/WordPress
  • Liquid templating, custom emails
  • jQuery, PHP, HTML/CSS, vanilla Javascript

Web Developer // Canterbury Garden’s & Gifts

April 2017 – September 2018

Managed the back-end of a brick-and-mortar Christmas store as well as the eCommerce website.

  • marketing tools like MailChimp and Hubspot
  • managing a database of 10,000+ SKUs
  • web development on Magento
  • Later rebuilt entire website on WordPress/WooCommerce with a custom theme, migrating the Magento database and doing SEO work for the website.
  • used custom PHP, Sass, HTML, and JavaScript to convert visitors to paying customers

Student Front End Web Developer // Cal Poly

January 2019 – August 2019

I worked alongside the UI/UX developer for Cal Poly’s Administration and Finance Department (AFD).

Through this experience I built a foundation for making clean-coded websites, especially for public institutions:

  • Writing CSS efficiently, DRY
  • Semantic and accessible HTML
  • UI/UX Design: responsive layouts
  • Adobe Photoshop/Illustrator
  • jQuery
  • PHP
  • WAVE Accessibility tool

WordPress Design

I offer WordPress services in maintenancedesign, and development for all kinds of clients: small business, churches, nonprofits, and more. Need a custom theme or plugin? Broken site with errors? Need maintenance and updates? I can help.


I build and manage small to medium sized eCommerce sites, primarily in WooCommerce. I have experience working on all aspects of a successful eCommerce store, including speed and accessibility optimizations, SEO, and high-converting design and user experience.